TOYOTA C-HR URBAN FLOW
The Roman agency Superegg invited us to design an interactive brand experience for the presentation of the new Toyota C-HR compact crossover.
We designed and produced an installation for the 7 days Urban Flow event that made the public the protagonist of an interactive artistic experience.
Thanks to a gesture-based technology, the public gave life to its own artwork generative art starring the new Toyota SUV. At the simple movement of the hand the scene with the car prototype is coloured with particle visuals generated in real time while a reactive sound design is diffused in the environment.
Guests shared their creations on social media and a dedicated gallery was created; a real collection of all the works.
